Digital Marketing & Performance Marketing Fundamental Course

The systematic course to get you started in learn digital marketing and performance marketing in a professional way

What you'll learn

Fundamentals of Digital Marketing, Performance Marketing and Online Advertising

Digital Marketing terminology and explanations

Digital Marketing Ad formats and sizes

Types of Digital Marketing audience

Digital Marketing research and audits

Overview of Digital Marketing channels and modules

Important digital marketing channels like Google Ads

Introduction to Web Analytics and tools

Reporting in Digital Marketing

Automation tools in Digital Marketing

Media Planning and Strategy

Requirements

No experience required

Description

I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. It will provide a sneak peak into the whole industry and make students familiar with all terminologies and important concepts. This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view What is this course?Fundamentals of Digital MarketingFoundational course to make a strong baseWho is it for?Absolute beginner in the field of Digital Marketing and Performance MarketingAnyone who wants to learn Digital Marketing to make a career or grow their own businessPreparation for an interview for Digital Marketing rolesWhat should I expect from this course?Know how of all aspects of Digital marketing in the current worldGet familiar with Digital Marketing industryBe ready to to dive into a specific Digital Marketing moduleWhat can I do after this course?Become an expert in one of the modules of DM or Performance MarketingWhat does this course contain?14 modules or sections to make this fun and easyEquivalent to a diploma if not betterSome modules contain quizzes with links in descriptionImportant resources that you’ll need foreverHow do I use this course effectively?Attempt the quizzesMake notesPresentation will be available to buy on the store

Overview

Section 1: Module 1: Introduction to Digital Marketing

Lecture 1 Introduction to Digital and Performance Marketing (Video 1)

Section 2: Module 2 - Digital Marketing terminology

Lecture 2 Digital Marketing terminology (Video 2)

Lecture 3 Digital Marketing terminology contd. (Video 3)

Section 3: Module 3 - Digital Marketing channels and Formats

Lecture 4 Digital Marketing channels (Video 4)

Lecture 5 Digital Marketing channels contd.(Video 5)

Lecture 6 Digital Marketing channels contd. (Video 6)

Section 4: Module 4 - Digital Marketing research, Market Overview and Audit

Lecture 7 Digital Marketing research and Competitor Audit

Absolute beginner who wants to systematically learn digital marketing,Anyone who wants to learn Digital Marketing to make a career or grow your own business