Digital Marketing Mastery

Learn the fundamentals of digital marketing, including SEO, PPC, social media marketing, and analytics.

What you'll learn

Understand the principles and strategies of digital marketing, including SEO, PPC, social media marketing, and analytics.

Develop a comprehensive digital marketing plan that aligns with business objectives and targets specific audiences.

Learn how to effectively track and measure the performance of digital marketing campaigns, and use data to make informed decisions.

Be able to create and execute high-performing digital marketing campaigns, using a range of tools and platforms to reach and engage target audiences.

Requirements

No programming experience required

Description

Master the art of digital marketing and take your career to new heights with our comprehensive online course. Learn the latest strategies and tactics to dominate search engines, create high-performing PPC campaigns, and engage with customers on social media. From SEO and PPC to analytics and data-driven decision making, our course covers everything you need to know to succeed in today's digital landscape. With video lectures, quizzes, and hands-on assignments, our course is designed to give you the skills and knowledge you need to create and execute winning digital marketing campaigns. Enroll now and start your journey towards digital marketing mastery!Unit 1: Introduction to Digital MarketingKey concepts and terminology in digital marketingSetting up your digital marketing goalsOverview of digital marketing and its importance in today's business landscapeCreating a Digital Marketing PlanUnit 2: Search Engine Optimization (SEO)Understanding how search engines work and how to improve website visibilityKeyword research and on-page optimization techniquesLink building and off-page optimization techniquesUnit 3: Pay-Per-Click (PPC) AdvertisingOverview of PPC advertising and how it differs from SEOSetting up and managing PPC campaigns on platforms such as Google Ads and Bing AdsKey metrics for measuring PPC campaign performanceUnit 4: Social Media MarketingOverview of social media platforms and how they can be used for marketingCreating and executing social media marketing campaignsMeasuring the performance of social media marketing campaignsUnit 5: Analytics and Data-Driven Decision MakingUnderstanding key analytics and tracking tools such as Google AnalyticsMeasuring the performance of digital marketing campaignsUsing data to make informed decisions and optimize campaignsUnit 6: Digital Marketing Planning and ExecutionDeveloping a comprehensive digital marketing planIdentifying target audiences and creating marketing personasCreating high-performing campaigns across multiple digital channelsUnit 7: Advanced Digital Marketing TechniquesAdvanced analytics and data visualization techniquesFinal Assignment

Overview

Section 1: Introduction to Digital Marketing

Lecture 1 Lecture 1: What is Digital Marketing?

Lecture 2 Key concepts and terminology in digital marketing

Lecture 3 Setting up your digital marketing goals

Lecture 4 Overview of digital marketing and its importance in today's business landscape

Lecture 5 Creating a Digital Marketing Plan

Section 2: Search Engine Optimization (SEO)

Lecture 6 Understanding how search engines work and how to improve website visibility

Lecture 7 Keyword research and on-page optimization techniques

Lecture 8 Link building and off-page optimization techniques

Section 3: Pay-Per-Click (PPC) Advertising

Lecture 9 Overview of PPC advertising and how it differs from SEO

Lecture 10 Setting up and managing PPC campaigns on platforms such as Google and Bing Ads

Lecture 11 Remarketing and Retargeting Techniques

Section 4: Social Media Marketing

Lecture 12 Overview of social media platforms and how they can be used for marketing

Lecture 13 Creating and executing social media marketing campaigns

Lecture 14 Measuring the performance of social media marketing campaigns

Section 5: Analytics and Data-Driven Decision Making

Lecture 15 Understanding key analytics and tracking tools such as Google Analytics

Lecture 16 Measuring the performance of digital marketing campaigns

Lecture 17 Using data to make informed decisions and optimize campaigns

Section 6: Digital Marketing Planning and Execution

Lecture 18 Developing a comprehensive digital marketing plan

Lecture 19 Identifying target audiences and creating marketing personas

Lecture 20 Creating high-performing campaigns across multiple digital channels

Section 7: Advanced Digital Marketing Techniques

Lecture 21 Advanced analytics and data visualization techniques

A course that covers the fundamentals of digital marketing, including SEO, PPC, social media marketing, and analytics.