Developing a Style Guide

Posted By: Landau17

Developing a Style Guide
MP4 | Video: 720p | Duration: 23:21 | English | Subtitles: VTT | 132.2 MB



A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.

Topics include:
  • Understanding how style guides fit into the branding process
  • Who is a style guide for?
  • Formatting the guide
  • Deciding what to include
  • Identifying your position statement and voice
  • Working with logos and typography
  • Formalizing brand colors
  • Working with images