Customer Success | Understanding Your Customers

Learn to win customers and make them your ambassadors

What you'll learn
Understand the meaning of Customer Success
Understand Customer Centricity
Understand Customer Value
Understand Customer Satisfaction
Understand Customer Loyalty
Understand Customer Value-Driven Marketing Strategies
Understand Customer Engagement
Understand Customer Equity
Know different types of customers or customer groups
Understand Customer Generated Marketing
How to convince customers?
Requirements
No prerequisites, you are ready.
Description
To be a successful business you must understand your customers because without customers you can not succeed in your business. Can you name any company that can survive without customers? I bet you can not.You can see, how important it is for companies and individuals to understand their customers so that they can treat them the way they want to be treated. The result is something everyone wishes for, SUCCESS!This course will teach you so many interesting topics related to customers that will help you understand your customers better and in return ensure the success of your business, company, and organisations.Enrol and have a fruitful learning experience.

Overview

Section 1: Introduction

Lecture 1 Introduction to the course

Section 2: All about Customers

Lecture 2 What is Customer Centricity?

Lecture 3 What is Value & Satisfaction for a customer?

Lecture 4 Examples of Customer Value

Lecture 5 Who are Loyal Customers?

Lecture 6 Customer Value-Driven Marketing Strategies

Lecture 7 What is Customer Engagement?

Lecture 8 Customer Engagement & Profitability

Lecture 9 What is Customer Equity?

Lecture 10 Different Types of customers

Lecture 11 Strangers vs True Friends

Lecture 12 Examples of different types of customers

Lecture 13 Understand Consumer Generated Marketing

Lecture 14 How to convince customers? The story of price-point.

Business Administration Students,Business Owners,Marketing and Sales Employees,Customer contact staff