Copywriter: Written Communication, The Formula for Writing Copy that Connects, Psychological Triggers

Professional copywriting is essential to get better results.
Think of your copy whether for an ad, brochure or website as your secret salesperson. Its job, much like a salesperson, is to persuade the reader to do business with you. Be sure it will make a favourable impression, one that is consistent with your branding. In today’s media-rich world, there’s no shortage of message competing for your customers’ attention. You don’t want to lose out because your copy is ineffective. It should convey the quality and professionalism that you bring to your business.
Specifically, what can good copy do for you?
•Make your name and message stand out amid the clutter
•Tell your prospect the key benefits of ordering your product or choosing your service
•Help you establish an instant rapport with your prospects
•Differentiate your business from its many competitors
•Improve conversion rates of prospects to customers
•Increase customer loyalty by confirming to the customer that he/she has made a good decision in choosing to do business with you
Now the flip side, what can bad copy do for you?
•Fail to get you noticed
•Damage your corporate image by making you look unprofessional
•Make your competition look better by comparison
•Result in lost sales