Content Marketing Producing And Promoting Live Video

The power of live video

What you'll learn
The power of live video
Live Video Styles
Creating Live Video Content
Promoting Your Live Video
Requirements
No
Description
What is Video Content Marketing and Why Do We Need it?In a world where we are all attached to the screens mostly, the importance of video content marketing is hard to question. After all, video marketing data shows that 87% of businesses use video as a marketing tool for a good reason. Because it simply works.Nowadays, many people watch a wide range of videos on social media platforms like Facebook, Instagram, and Youtube. For this demand, a new marketing landscape has arisen that marketers named "video content marketing".• What is it?• Why are video watching rates so high?• What are the statistics telling us?• How do we benefit from such massive engagement?Let's look at this landscape and its remarkable statistics!Table of contents:What is Video Content Marketing?How Does Video Marketing Work?Why Do We Need it?1. Increasing Conversions and Sales2. Having ROI3. Building Trust4. Google Will Love YouVideo Marketing in Social Media ChannelsFacebookYouTubeInstagramLinkedInTwitterVideo Content Marketing Statistics 2022 InfographicFrequently Asked QuestionsWhat are the types of videos to use for video marketing?What makes a video successful?How do you plan video content?Check These Out!What is Video Content Marketing?Video content marketing is a new marketing strategy that adopts the principle of producing and sharing relevant and consistent video content with your targeted group to acquire interesting, fascinating, and qualified leads.In today's digital marketing world, you must pay attention to how your videos rank, how many people follow you, and how many people watch your videos or read your blogs; because many people prefer time-saving methods to read, shop, or visit before taking any action.Although many people are watching videos, it still can be a very challenging issue for video content producers. Because brands want to be attractive, it requires increasingly impressive ideas.Let me tell you how brands make it work!How Does Video Marketing Work?It's a fact that video marketing works, and as time progresses, applying this strategy will become essential to your digital marketing.However, if you've never tried video marketing before, you must know there are important numbers to pay attention to.The most important issue is likely to be whether your video will reach many eyes or not.Therefore, we suggest creating fascinating video content on a routine basis as part of your digital marketing strategy.According to the Blue Corona producing a series of videos each week or month develops brand authority and lures in your customers who will be eagerly waiting for your next announcement.They'll start to demand to see content from you on a scheduled basis like TV programs. Undoubtedly, making one video has its advantages, but planning multiple videos addressing regular issues and factors is the best practice.And never forget, when these videos are created, be careful to share them with diversified channels to give them the best opportunity of ranking higher.For example, posting videos on Facebook is an excellent way to get your content viewed by more people. But you should also put these videos on your website and social media platforms.Tip: Your video content creation tools are just as essential.Why Do We Need it?We understand that video content marketing works very well, and we can use it on different social platforms such as our Facebook pages or even our websites. It is safe to say that the social media world is dominated by video marketing.1. Increasing Conversions and SalesAre you advertising a new product or a service?By shooting a video, you can show users how your product/service works. For video marketing;According to Wyzowl research on video marketing statistics, 95% of people have watched an explainer video to learn more about a product or service.In the same research, it is stated that 81% of marketers feel that video has a direct, positive impact on sales.Also, 76% say it helped them increase traffic.Using a video marketing strategy will greatly improve your brand's success. Strengthening expressions, confidence and sales are the best examples of how videos can boost your business.Do you want any different tactics for designing videos?Are you trying to explain a confusing concept?Animation can bring ideas to life that no text or live video can. Animated videos are a whole mixture of entertainment, nostalgia, and simplicity. And they work.Also, you can use video popups to increase conversion rates. For this, you can use a popup builder.f you want guidance through your video popup building journey, go ahead and see Popup Video: How To Add One To Your Website (No Coding) blog post now!

Overview

Section 1: Live Video Styles

Lecture 1 Live educational videos 1.1

Lecture 2 Live interview videos 1.2

Lecture 3 Live demo videos 1.3

Lecture 4 Live video tours 1.4

Section 2: Creating Live Video Content

Lecture 5 When to create live video 2.1

Lecture 6 Different live video platforms 2.2

Lecture 7 Preparing for your live video 2.3

Lecture 8 Introductions and conclusions in your live video2.4

Lecture 9 Creating engagement during live videos 2.5

Section 3: Promoting Your Live Video

Lecture 10 Building your live video audience 3.1

Lecture 11 Sharing your live video 3.2

Lecture 12 Repurposing your live video 3.3

Section 4: Launching Live Video

Lecture 13 Tools for live video 4.1

Lecture 14 Visuals for live video 4.2

Lecture 15 Start creating live videos 4.3

Section 5: Instagram Profile Setup and Orientation

Lecture 16 Tour the Instagram user interface1.1

Lecture 17 Convert to an Instagram professional account1.2

Lecture 18 Optimizing your professional Instagram profile1.3

Lecture 19 Optimizing uploads of photos and videos1.4

Lecture 20 Modify Instagram settings1.5

Lecture 21 Using Instagram on a computer1.6

Section 6: Get Started with Marketing on Instagram

Lecture 22 Explore models of business success2.1

Lecture 23 Built-in tools for marketing2.2

Lecture 24 Interact with the community to build trust2.3

Section 7: Develop a Marketing Strategy for Instagram

Lecture 25 Content ideas and strategies for Instagram3.1

Lecture 26 Create a unique style on Instagram 3.2

Lecture 27 Research your competition on Instagram 3.3

Lecture 28 Utilize hashtags with a posting schedule3.4

Section 8: Implement Your Instagram Marketing Campaign

Lecture 29 Marketing with Instagram Stories4.1

Lecture 30 Marketing with Instagram Reels4.2

Lecture 31 Marketing with IGTV4.3

Lecture 32 Marketing with live video on Instagram4.4

Lecture 33 Using Instagram Shopping posts4.5

Lecture 34 Content marketing with Instagram Guides4.6

Lecture 35 Leveraging Instagram paid ads4.7

Section 9: Optimize Your Marketing Strategy on Instagram

Lecture 36 Review Instagram Insights to optimize marketing strategy5.1

Lecture 37 Run polls and ask questions on Instagram5.2

Lecture 38 Saving Instagram Stories as Story Highlights5.3

Lecture 39 Embedding Instagram photos into websites5.4

Lecture 40 Useful Instagram enhancement platforms5.5

Lecture 41 Additional resources5.6

Section 10: Welcome to the world of marketing where short video is king

Lecture 42 Modern digital marketing strategies1.1

Lecture 43 The role of short-form video in social media marketing1.2

Lecture 44 Techniques to create strong short-form video1.3

Lecture 45 Digging deeper TikTok1.4

Lecture 46 Digging deeper Instagram Reels1.5

Section 11: Effective marketing strategies for TikTok videos

Lecture 47 Top strategies for creating effective TikToks2.1

Lecture 48 Understanding the TikTok algorithm2.2

Lecture 49 Using hashtags effectively2.3

Lecture 50 Capitalizing on trends and challenges2.4

Lecture 51 Leveraging influencers2.5

Lecture 52 Creating ads2.6

Lecture 53 Using other TikTok tools and techniques2.7

Section 12: Effective marketing strategies for instagram reels

Lecture 54 Connections between Reels and TikTok strategies3.1

Lecture 55 Understanding the unique selling points of Instagram Reels.3.2

Lecture 56 Implementing your social strategy for TikTok and Reels3.3

Section 13: Key elements of the marketing plan

Lecture 57 Understanding the marketing plan and experiencing its importance.1.1

Lecture 58 Marketing strategy versus marketing plan 1.2

Lecture 59 When should we prepare a marketing plan? 1.3

Lecture 60 We move from plan to execution 1.4

Section 14: How do you position your brand in the marketing plan?

Lecture 61 Research competitors in your industry 2.1

Lecture 62 Map the target market for your marketing plan 2.2

Lecture 63 Clearly define your niche in the marketing plan2.3

Lecture 64 Find the right customer demographics for your marketing plan 2.4

Lecture 65 SWOT analysis for your marketing plan 2.5

Section 15: How do you best set your marketing goals?

Lecture 66 Understanding keywords in the marketing plan 3.1

Lecture 67 Measure your goals in your marketing plan 3.2

Lecture 68 Determine your budget in your marketing plan 3.3

Lecture 69 Define team and roles 3.4

Section 16: Learn how to implement and update your marketing plan

Lecture 70 Measure KPIs in your marketing plan.4.1

Lecture 71 Prepare to implement your marketing plan.4.2

Lecture 72 Social media scheduling ideas for your marketing plan.4.3

Lecture 73 Track your marketing plan progress with your team.4.4

Section 17: Good understanding of content

Lecture 74 Content means too much.1.1

Lecture 75 Content is more than all blogs and articles 1.2

Lecture 76 Content is more than a cost understanding 1.3

Section 18: Understand content marketing

Lecture 77 Understand content marketing 2.1

Lecture 78 Where did this content marketing come from 2.2

Lecture 79 What is the main purpose of content marketing 2.3

Lecture 80 Advanced goals of content marketing 2.4

Section 19: Details for successful content marketing

Lecture 81 How to grow the niche content audience 3.1

Lecture 82 Understanding a different brand perspective 3.2

Lecture 83 Presenting content experiments 3.3

Lecture 84 Actively understanding content 3.4

Section 20: Developing a successful content marketing strategy

Lecture 85 Forget what you know 4.1

Lecture 86 Choosing the right audience 4.2

Lecture 87 Our competitive analysis priority 4.3

Lecture 88 Understand your right to win 4.4

Section 21: How we can create and source effective content

Lecture 89 Creating content on the customer journey 5.1

Lecture 90 Choosing content marketing formats and channels 5.2

Lecture 91 Source from anywhere 5.3

Lecture 92 Making content very effective 5.4

Section 22: Grow content operations

Lecture 93 Choosing a content calendar 6.1

Lecture 94 Understand content processes 6.2

Lecture 95 Clarifying roles and responsibilities 6.3

Lecture 96 Content operations that come to life 6.4

Section 23: Create advanced intelligence for content

Lecture 97 Selecting content KPIs 7.1

Lecture 98 Monitoring content KPI data 7.2

Lecture 99 Optimizing content performance regularly 7.3

Section 24: Using content technology by constantly renewing it

Lecture 100 Finding content technology 8.1

Lecture 101 Considering advanced content technology 8.2

Lecture 102 Developing strategy for content technology 8.3

Section 25: Seize content marketing opportunities

Lecture 103 Scaling content marketing 9.1

Lecture 104 Succeeding as a small business 9.2

Lecture 105 Succeed as a large or corporate business 9.3

To all content creators