Change Management Communication: How To Make Change Stick

Tools, Templates, and Strategies You Need to Effectively Drive Change and Increase Engagement

What you'll learn
The art of creating change communications that effectively move people through their change journey
Creative ways to craft change communications that create interest and excitement
Tips for writing communications that are consumable, memorable, and effective
How to build communication plans using the CAL²M Transformation model
Requirements
Experience drafting emails, memos, and announcements for large audience distribution.
Competent in basic writing skills
Description
Have you been asked to manage communications for an upcoming change?This course will give you the change management communication framework, guides, templates, and strategies that you have been looking for!AND… we will dive into what should be included in your role as the change communications expert… and what should NOT be included in your responsibilities. (whew!)In this course, I'll teach you how to:Build communication plans using the CAL²M Transformation modelDraft change communications that effectively move people through their change journeyCreate communications that are consumable, memorable, and effectiveDevelop change communication plans that include new ways of sharing informationServing as a "Change Management Communications Expert" doesn't have to be so darn difficult and confusing!You will be breathing a sigh of relief as you immediately apply your learning from this course to:Engage with the project team and executive sponsors in a more effective wayCreate simple and effective change management communication plansLearn how to write communications that are consumable, memorable, and effectiveImplement new ways of communicating that will help employees make successful transitions to the new way of workingApply what you've learned to improve the change communication plans you are currently managing AND… I am VERY available to my students! If you have any questions as you implement what are learning in this course… simply send me a message on this platform or submit your question through the Q&A feature and I'll get right back to you! Are you ready to get started???I'm ready too… let's do this! 

Overview

Section 1: Course Introduction

Lecture 1 Introduction & Meet Your Instructor

Lecture 2 Change Management Communication Overview

Lecture 3 The Role of Change Management Experts

Lecture 4 Reflection: Your Personal Change Experience

Section 2: The CAL²M Model - Your Communication Plan Foundation

Lecture 5 CAL²M Model - Section Introduction

Lecture 6 Understanding the CAL²M Transformation Model

Lecture 7 Diagnosing the CAL²M Barrier Point

Lecture 8 Case Study: Using CAL²M to Communication Effectively

Lecture 9 Exercise: Identifying Imparted Groups Your Change

Lecture 10 Exercise: CAL²M Assessment for Your Impacted Group

Section 3: Stakeholder Management for Change Communications

Lecture 11 Section Intro: Partnering with Leaders of Change

Lecture 12 How to identify the ideal senders of change communications

Lecture 13 Reflection: Who is your ideal sender?

Lecture 14 Who is responsible for change communication content?

Lecture 15 How deeply should communications expeers be involved in the project?

Lecture 16 Creating a simple review process

Lecture 17 Quick Win: Create your communications review process

Lecture 18 Activity: Time to start scheduling!

Section 4: New Twist on Traditional Communications

Lecture 19 Section Intro: New Twist on Traditional Communications

Lecture 20 Newsletters that WORK!

Lecture 21 Creating Leader Talking Points

Lecture 22 Crafting Engaging Video Messages

Lecture 23 Reflection: Including leader videos to make messages sticky

Lecture 24 The importance of leader bundles

Lecture 25 Activity: Add leader bundles to your communication plan

Lecture 26 Many uses of a "Wow's & Whoa's Board"

Lecture 27 Activity: Incorporating a "Wow's & Whoa's Board" into your communication plan

Lecture 28 Communication Board Magic

Lecture 29 Reflection: Adding a Communication Board to your communication plan

Lecture 30 What the heck is a GoBo?

Lecture 31 Using Stand-up Banners

Lecture 32 Host a Coffee Chat

Lecture 33 Scheduling Manager Luncheons

Lecture 34 Activity: Add Coffee Chats and Manager Luncheons to your communications plan

Lecture 35 Building Engagement Through Celebration

Lecture 36 Activity: It's time to CELEBRATE!

Section 5: Conclusion and Next Steps

Lecture 37 Common Change Communication Mistakes

Lecture 38 Now… It's Your Turn!

Professionals who are open to learning new approaches to communicating change. This includes sharing less detail around the technical side of change and focusing on the people-side of change.,Role(s) on projects / initiatives may be any one (or combination of) the following: ● Executive Sponsor ●Project Sponsor ●Business Lead ●Change Manager ●Project Manager ●Communication Lead