Brand Management For Product Developers And Marketers

A comprehensive brand development guide

What you'll learn
Fundamentals of branding
Branding types and touchpoints
How to get branding done ?
Guidelines for branding
Requirements
A keen interest to develop a product or a service as a brand.
Ability to observe things around with a open mind.
Description
Welcome to Brand Mantra ! I am Vasant Patil and I have been working as a Product Developer and Brand Consultant since several years I have been providing brand development services to several firms in Engineering, Real estate, Health and FMCG sector and I am glad to bring you this video courseware on Brand Development and Management. First of all, this course is not at all about brand designing tools. This course is more designed for business owners, marketing professionals, managers (technical / non-technical) and students who want to develop a brand from scratch or take an existing brand to next level. It's a brand management guide. This course helps to you to look at various components within an enterprise that are related to branding. You don’t have to be technical person to learn about branding management. Apart from commercial enterprises, this course can be used by non-profits, educational institutes and government agencies as well. This refined course on branding has been developed through my ground experience and is based on some of timeless principles. My target is to load 22 core chapters. Even later if any productive subtopic flashes in my mind then I will keep on adding new chapters. I would be happy to respond to your suggestions, comments and reviews in comment section and I am sure you will love the branding building journey with me !

Overview

Section 1: Brand Mantra

Lecture 1 Introduction

Lecture 2 What is branding ?

Lecture 3 When branding is done ?

Lecture 4 Why Branding ?

Lecture 5 Brand Naming

Lecture 6 Branding Touchpoints

Lecture 7 Brand's Design DNA

Lecture 8 Brand Localisation

Lecture 9 Brand Genericization

Lecture 10 Brand Community

Lecture 11 External vs Internal Branding

Lecture 12 Brand Architecture

Lecture 13 Website Branding

Small to Medium to Large Scale Enterprises who are looking to implement branding.,Entrepreneurs, Marketing Professionals, Managers and Students who want to develop a brand from a scratch or take an existing to brand to next level.,Startups and Seasoned professionals who are interested in branding.,Branding, Brand Management, Brand Development, Brand.