Amy Webb, Tiffany Morgan (Narrator), "The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream"
ASIN (Amazon UK): B07B8JKY9N | 2018 | MP3@64 kbps | ~10:28:00 | 300 MB
A Fast Company best book of the year
A Washington Post best seller
Winner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" - those patterns that will coalesce into a trend with the potential to change everything - and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come - challenging us to create our own preferred futures.