Easy Money: Riding the waves of repeat business

The basic message of this ebook is very simple. Look after your new customers and they will become repeat customers. The more repeat customers you have, the less need you will have for new customers. However, no matter how many repeat customers you have, always seek out new customers. You will always need new repeat customers as old repeat customers drop off. If you follow this strategy and maintain a blend of new and repeat customers on an ongoing basis, you will never need to engage in desperate marketing campaigns. Furthermore, whilst your short-termist competitors will be short of work, your business will be strong and you will have a reliable stream of customers on an ongoing basis. You can casually ride the waves of repeat business.

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