Advanced Google Analytics Course + 77 Practical Questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

What you'll learn
A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports, dimensions, metrics, channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics
Requirements
The will to learn :)
Knowledge who "User" is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics
In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"
Description
The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :). The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.

Overview

Section 1: Attribution

Lecture 1 Attribution INTRO

Lecture 2 Parallel between attribution and soccer

Lecture 3 Attribution - traffic sources example

Lecture 4 Attribution and Model comparison tool setup

Lecture 5 Available attribution models

Lecture 6 How to use attribution models

Lecture 7 Attribution and landing pages

Lecture 8 Attribution and page value

Lecture 9 Attribution and device categories

Section 2: Platforms discrepancies

Lecture 10 Platforms discrepancies - INTRO

Lecture 11 Sessions discrepancies

Lecture 12 Conversions discrepancies

Section 3: Scopes

Lecture 13 Scopes - INTRO

Lecture 14 Theory - What scopes are?

Lecture 15 How data is processed

Lecture 16 Scopes application

Section 4: Custom dimensions and metrics

Lecture 17 Custom dimensions and metrics - INTRO

Lecture 18 Theory - what are custom dimensions and metrics?

Lecture 19 Practical examples

Lecture 20 How to set it up in Google Analytics interface

Section 5: Custom reports

Lecture 21 Custom reports - INTRO

Lecture 22 Explorer

Lecture 23 Flat table

Lecture 24 Map overlay

Section 6: Assisted conversions

Lecture 25 Assisted conversions - INTRO

Lecture 26 Theory - how do assisted conversions work?

Lecture 27 Practical examples from Google Analytics interface

Section 7: Events

Lecture 28 Events - INTRO

Lecture 29 Theory - What events are?

Lecture 30 Practical examples

Section 8: Regular expressions

Lecture 31 Regular expressions - INTRO

Lecture 32 What are regular expressions?

Lecture 33 Examples from the interface

Section 9: Top conversion paths

Lecture 34 Top conversion paths - INTRO

Lecture 35 Practical usage

Section 10: Filters

Lecture 36 Filters - INTRO

Lecture 37 How to use filters

Section 11: Calculated metrics

Lecture 38 Calculated metrics - INTRO

Lecture 39 Setup and practical usage of calculated metrics

Section 12: Custom channel grouping

Lecture 40 Custom channel grouping - INTRO

Lecture 41 How to create custom channel grouping

Section 13: Custom alerts

Lecture 42 Custom alerts - INTRO

Lecture 43 How to use them

Section 14: Automation in Google spreadsheets

Lecture 44 Automation in Google spreadsheets - INTRO

Lecture 45 How to create automated spreadsheet report

Section 15: What's next?

Lecture 46 NEW course - Google Analytics reports in Google spreadsheets

Google Analytics users who already know a bit more than how interface looks like :).