Data Storytelling for Data Professionals

In a world saturated with data, the ability to tell a story through numbers is what distinguishes a true data professional. This course opens with a foundational understanding of data storytelling—its history, evolution, and importance in business contexts. Through real-world examples, learners will see how impactful stories can be built from datasets to influence decision-making and engage stakeholders.
The journey continues with a deeper dive into the mechanics of storytelling. Learners will explore the psychological and strategic elements that make data stories resonate. Key aspects such as visualizations, narrative arcs, emotional appeal, and the use of analogies will be explored to help participants construct stories that not only inform but inspire action. Special emphasis is given to audience-centric storytelling and ensuring ethical data communication throughout.