Ideate, Brainstorm, Create: Sharpen Your Creative Edge (SAGE Back to Basics)

Creativity is the heart of innovation and the soft skill that makes us better and smarter than our fellow nemesis―Artificial Intelligence. The book is the retelling of ideation, brainstorming, creativity tips and best practices which if used judiciously can work wonders for business professionals. Ideate, Brainstorm, Create is for all practitioners who are looking to grow their talent and skills to be remarkable in their daily jobs.

SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books―on management, leadership, entrepreneurship, branding and CSR―offer advice from management experts whose knowledge and research has impacted and shaped business and management education.