The Rhythm of Strategy: A Corporate Biography of the Salim Group of Indonesia

The Rhythm of Strategy provides a richly documented analysis of the Salim Group, one of the largest family conglomerates in Southeast Asia. Set up by Liem Sioe Liong, a Chinese emigrant, the Salim Group evolved from a small trading venture in colonial Java into one of the largest diversified businesses on the Asian continent. While the Salim Group is generally reluctant to provide information on its strategy to the general public, this volume proposes that the conglomerate’s strategy oscillates between a business model built on connections and a professional model adapted to markets.