The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

This bold manifesto will change the way you think about money, wealth, investment, and spending forever.

Myth: If you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily, allowing twenty to thirty years of secure, peaceful retirement.

Reality: Though this might have been true at some point in the last century, it is not true any longer. If you want to get ahead and enjoy a life of prosperity, you must invest in the last safe investment: yourself, and your own skills, value to others, relationships, and overall happiness.

Business strategist Bryan Franklin and author Michael Ellsberg (The Education of Millionaires) team up here to present a blueprint for building “True Wealth”: the ability to generate not just financial value but also the experiences you cherish most—security, freedom, creative ex­pression, and love.

Discarding traditional advice, Franklin and Ellsberg propose the Self-Amplifying Financial Ecosystem (SAFE) plan. This plan teaches you:

·Small investments you can make for a big im­pact on your value to other people, multiply­ing your earning potential
·The secret to accumulating savings without willpower or deprivation
·How to invest in life’s richest experiences (which money can’t buy)
·The “Super Skills”—the most valuable, sought-after, rewarded, and universally ben­eficial human skills
·Why most people are throwing away huge sums of money in the quest for happiness, and how to spend that money more effectively