Introduction to Sales and Marketing Analytics: Theories & Cases

Posted By: TiranaDok
Date: April 22, 2025

Introduction to Sales and Marketing Analytics: Theories & Cases (Data Analytics Series: Unleashing the Power of Data for Business Growth and Innovation) by André MAGRINI
English | September 10, 2024 | ISBN: N/A | ASIN: B0DGQLQN8Q | 372 pages | EPUB | 1.91 Mb

Introduction to Sales and Marketing Analytics: Theories & Cases is a comprehensive guide that explores the transformative power of data analytics in sales and marketing. Combining foundational theories with real-world case studies, this book is designed to help professionals at all levels understand how to harness data to drive business success.
In this book, you will learn:
  • The evolution of data-driven decision-making in sales and marketing.
  • How predictive analytics can help anticipate customer needs and boost engagement.
  • Practical applications of AI and machine learning in crafting more effective marketing campaigns.
  • How leading companies use real-time analytics to optimize customer journeys and improve sales performance.
  • Techniques to measure and prove ROI using key performance indicators (KPIs).
This book offers a blend of theoretical insights and practical examples, making it an invaluable resource for anyone looking to elevate their business strategy through data. Whether you're a seasoned professional or new to the world of analytics, Introduction to Sales and Marketing Analytics will equip you with the tools and knowledge needed to thrive in today’s data-driven market.

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