Niching Up: The Narrower the Market, the Bigger the Prize

Chris Dreyer didn't begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn't part of the plan, either). When his Google query, "how to make money online," directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for "double chin," "stained concrete," and "acai fruit."

The rest, as they say, is history.

Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In
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