REIMAGINING THE RETAIL EXPERIENCE: HOW AI IS TRANSFORMING THE CUSTOMER JOURNEY

Reimagining the Retail Experience: How AI is Transforming the Customer Journey

Summary:
This book explores how Artificial Intelligence (AI), including Generative AI and Machine Learning (ML), is reshaping the retail landscape. It emphasizes the evolving expectations of modern consumers, the challenges they face, and how AI-driven solutions enhance personalization, streamline operations, and improve customer engagement.

Key Themes:
• The modern consumer and their expectations.
• AI-driven customer journey (awareness, consideration, purchase, retention, and advocacy).
• Use cases for AI in retail (personalized recommendations, AI-driven chatbots, sentiment analysis, predictive customer support).
• The need for retailers to embrace AI strategically to stay competitive.

Takeaway:
AI is no longer futuristic; it’s actively transforming retail. To stay ahead, businesses must adopt AI to enhance customer experiences, boost operational efficiency, and drive growth .