Mall Management: Operating in Indian Retail Space
English | 2012 | ISBN: 1259026175 | 312 pages | PDF | 72 MB
English | 2012 | ISBN: 1259026175 | 312 pages | PDF | 72 MB
"The last decade has seen a flurry of new malls in India. More than 260 malls have been set up in 5 years in the country. This has resulted into all kinds of new shopping habits for customers in the country and they have been looking to malls as the destination for not only shopping but also as the place for social gathering and entertainment. Not all malls that have been set up are successful and there are various reasons for this. This book demystifies the various aspects of malls and mall management and could go a long way for retail students, mall owners, mall consumers, mall tenants and even those involved in urban planning