Salesforce Certified Marketing Cloud Developer Exam: Comprehensive Study Guide 2023 (Online Access Included)

Congratulations on taking the next step to prepare for your Salesforce Certified Marketing Cloud Developer credential. This exam guide has the information you need to help you study and prepare for your exam.

Welcome to our ebook, "Salesforce Certified Marketing Cloud Developer". This resource has been meticulously crafted to provide a comprehensive guide for those who are aspiring to take a significant step in their Salesforce career.
Exam outline
The Salesforce Marketing Cloud Developer exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Data Modeling: 14%
• Configure account Contact model in Marketing Cloud.
• Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
• Describe how Contact Records relate across channels.
• Explain the Contact Delete process.

Programmatic Languages: 35%
• Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
• Implement standard development best practices using Marketing Cloud programming languages.
• Describe how Marketing Cloud handles AMPscript processing.
• Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

API: 22%
•Given a scenario, describe API objects, methods, and routes.
• Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
• Given a scenario, evaluate the significance of response handling.

Data Management: 22%
• Configure import activity using various file formats within Marketing Cloud.
• Given a scenario, apply SQL to produce the desired results.
• Given a scenario, explain the different ways to extract data from Marketing Cloud.
• Describe SQL best practices for managing data in Marketing Cloud.
• Given a scenario, apply best practices for send logs.
• Given a scenario, describe how data is affected by the Contact delete process.

Security: 7%
• Identify different options to secure data in Marketing Cloud.
• Describe security best practices in Marketing Cloud.

This ebook covers all these areas in detail. We delve deep into each topic, breaking down complex concepts into comprehensible nuggets. We also provide practical examples and scenarios to aid your understanding and prepare you for the type of questions you might encounter in the exam.