Trustworthy Online Controlled Experiments

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.

"A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text" – Steve Blank, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany






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