Winnebagos on Wednesdays: How Visionary Leadership Can Transform Higher Education

Why a strong mission and inspired leadership are vital to the success of America’s colleges and universities

In 1998, soon after assuming the presidency of Tulane University, Scott Cowen was confronted with a setback. Despite an undefeated football season and putting the best financial deal on the table, Cowen was unable to retain the school's football coach. The coach wanted something the president didn't have–a football program so popular, as the coach put it, that fans would line up their Winnebagos on Wednesdays in anticipation of Saturday games. In that moment, Cowen improbably found himself in the entertainment business―and his university was deemed wanting.

At a time when schools seem overrun by sports programs, spiraling costs, and absurd ranking systems,

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