Public Relations For Dummies by Eric Yaverbaum, Ilise Benun
Language: English | 2006 | ISBN: 0471772720 | 358 pages | PDF | 6,6 MB
Language: English | 2006 | ISBN: 0471772720 | 358 pages | PDF | 6,6 MB
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz – and build your bottom line.