The 5 Paths to Persuasion: The Art of Selling Your Message

Posted By: DZ123
Date: Feb. 19, 2024

Gary A. Williams, Alden M. Hayashi, "The 5 Paths to Persuasion: The Art of Selling Your Message"
English | 2004 | ISBN: 0446532398, 0446695904 | EPUB | pages: 256 | 1.0 mb

A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization–Charismatics, Thinkers, Skeptics, Followers, and Controllers–and how to tailor a sales presentation to match each specific category.