Communicating Across Cultures

In the coming century people in virtually all occupations will find themselves working to a greater extent than ever before with those whose background is different from their own. This book explains how to work effectively with people from diverse backgrounds, namely:· how to understand the influence of cultures and subcultures on others' behaviour and attitudes
· how to communicate across the barriers created by these differences
Communicating across Cultures breaks new ground in relating the emerging discipline of intercultural communication to the practical needs of people at work. The book contains eight key intercultural communication theories presented for the first time from a European perspective. With a strong focus on work applications, it provides many real life examples illustrating practice.