A-List Angels: How a Band of Actors, Artists, and Athletes Hacked Silicon Valley by Zack O'Malley Greenburg
English | March 10, 2020 | ISBN: 031648508X | EPUB | 288 pages | 0.7 MB
English | March 10, 2020 | ISBN: 031648508X | EPUB | 288 pages | 0.7 MB
Combining high-octane storytelling with landmark financial reporting in the tradition of Michael Lewis, Zack O'Malley Greenburg delivers a transformative account of how Hollywood cashed in on the latest tech boom while bringing a blast of creativity and diversity to Silicon Valley.
How much is celebrity really worth? In a growing trend, Hollywood's biggest stars from Ashton Kutcher to BeyoncĂ© have set out to turn their fame into bankable capital by tossing out traditional endorsement deals in favor of strategic partnerships that grant them a stake in today's top companies. Ushered in by 50 Cent's deal with Vitamin Water – in which the rapper took equity instead of cash, eventually walking away with a nine-figure haul – celebrities of all different colors, genders, and talents have learned to capitalize on the invaluable benefits of their platform and visibility.
The ever-evolving, mutually beneficial relationship between Hollywood and Silicon Valley has led to everything from laughable flops and billion-dollar profits to rock star CEOs and paparazzi-worthy boards of directors. Through extensive reporting and exclusive interviews with stars like Shaq, Nas, Sophia Bush, and Steve Aoki, Forbes senior editor Zack O'Malley Greenburg takes an up-close-and-personal look at the rise of celebrity investors and their impact on companies including AirBnB, Spotify, and Uber.
A-List Angels is a book about business that reads like a thriller: entertaining, edifying, and not to be missed.