![Positioning: The Battle for Your Mind, 20th Anniversary Edition [Audiobook]](https://pixhost.icu/avaxhome/ee/61/008661ee_medium.jpg)
Positioning: The Battle for Your Mind, 20th Anniversary Edition [Audiobook]
![Positioning: The Battle for Your Mind, 20th Anniversary Edition [Audiobook]](https://pixhost.icu/avaxhome/ee/61/008661ee.jpg)
Positioning: The Battle for Your Mind, 20th Anniversary Edition [Audiobook]
English | January 18, 2001 | ISBN: 9781639294770 | MP3@48 kbps | 4h 8m | 83.76 MB
Author: Al Ries, Jack Trout
Narrator: Grover Gardner
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.