«The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue» by Shama Hy

Social media is a crucial tool for success in business today. People are
already talking about your business using social media, whether you're
using it or not. By becoming part of the conversation, you can start
connecting directly to your customers, as well as finding new ones,
easily and inexpensively spreading the word about your products or
services.But social media marketing isn't like traditional
marketing-and treating it that way only leads to frustration. Let Shama
Hyder Kabani, president of Web marketing firm Marketing Zen and social
media expert, teach you the "zen" of social media marketing: how to
access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing
outlines the most popular social media tools, from Facebook to Twitter
to LinkedIn, and teaches you how to use them, step by step. She provides
proven strategies for success from the businesses she works with every
day, along with shortcuts and tips to help you make the most of your
time and energy.The Zen of Social Media Marketing is
also the last social media guide you'll ever need: with the physical
book you also get access to the exclusive online edition, which includes
regular updates and video extras to make sure you're always on top of
the latest in social media.