«Persuasion» by Norton Ravin

Persuasion 2 books in 1:
Book 1:
What is persuasion, and how can you apply it? This and many other questions will be answered in this brief guide to learning the basics of persuasion techniques. You will be amazed at the new information and knowledge you’ll receive. Among others, this audiobook will teach you:
What motivates people to make a decisionThe difference in various sales approaches and what effect they have on potential customersHow to best convince people to do things for you in an ethical wayWhy manipulation differs from persuasion and how to recognize themReasons why men and women are wired differently and how this affects society and the seduction gameHow to resist persuasion to stay in charge of your own decisionsBook 2:
We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:
How you can trigger emotions to get people to take out their credit card and buy from youAttitudes and perceptions that have an impact on our way of thinkingHow our view of the world determines our decisionsAdjusting messages and advertising campaigns to create a desire in people and meet their needsGovernment persuasion techniques through advertising and propagandaSpecific Internet strategies to sell more and better, and generate more revenue and customer satisfaction