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    3. «Idee virali» by Emanuele Arielli, Paolo Bottazzini

    «Idee virali» by Emanuele Arielli, Paolo Bottazzini

    Posted By: kabino
    Date: 31 Mar 2022 13:43:58
    «Idee virali» by Emanuele Arielli, Paolo Bottazzini

    «Idee virali» by Emanuele Arielli, Paolo Bottazzini
    Italiano | ASIN: B09SJ1VWBF | MP3@128 kbps | 6h 55m | 380.23 Mb

    Un video, un post, una foto, un meme, una frase, una canzone diventano tormentoni, improvvisamente prendono a circolare, colonizzando, grazie a computer, smartphone, tv, giornali, la nostra attenzione e la nostra mente. Perché certe idee circolano più di altre? Che cosa rende più o meno virale un'immagine o un prodotto culturale?

    Il libro aiuta a capire i meccanismi che presiedono alla riproduzione e alla trasmissione delle idee, assicurandone la propagazione e il successo o decretandone il fallimento.

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