«Enterprise 2.0» by Andrew McAfee

HARNESS NEW COLLABORATIVE TECHNOLOGIES FOR COMPETITIVE GAIN

Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know-but they need to learn soon.

Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies-labeled “Web 2.0”-first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative.

Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0,” describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

• Show how early adoptees like Google have profited from Enterprise 2.0
• Specify the benefits that arise when Web 2.0 technologies are deployed
• Reveal where the risks and roadblocks are with Enterprise 2.0
• Guide companies through an Enterprise 2.0 deployment

McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.