Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics [Audiobook]

Posted By: joygourda
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics [Audiobook]

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics [Audiobook]
English | ASIN: B091BC7N54 | 2021 | 5 hours and 45 minutes | MP3@64 kbps | 158 MB
Author: David Orrell
Narrator: Al Kessel

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement. In this book, David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike to shape everything from how we shop for food to how we tackle societal happiness or climate change.