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Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. [Audiobook]

Posted By: joygourda

Date: 24 Jun 2021 11:53:28

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. Cost, service, functionality - they know the value propositions that speak to their most visible customers. But while many of these managers hold the initial decision-making power that can lead to that first sale, even they report to a higher authority who evaluates the manager’s decisions from an entirely different perspective. A salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective.

In Selling Above and Below the Line, master sales trainer Skip Miller shows how to simultaneously sell to both the frontline manager as well as the executive who is more concerned with profit/loss indicators such as ROI, time saved, risk lowered, and productivity improved - a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. In Selling Above and Below the Line, learn to effectively communicate both, leading to more successful and lucrative deals than ever before.

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Non-Fiction Economy & Business