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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love [Audiobook]

Posted By: AvaxKevin

Date: 11 Jul 2020 11:03:05

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love [Audiobook]
English | ASIN: B081752H19 | 2019 | 7 hours and 2 minutes | M4B 128 kbps | 384 MB
Anthony Kennada, Brian Halligan - foreword (Author), James Fouhey (Narrator)

There is no such thing as an original idea anymore - right? Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.

Or does it? Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

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Non-Fiction Business & Finance Marketing & Sales