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Reality Check: Outsmarting, Outmanaging, and Outmarketing Your Competition [Audiobook]

Posted By: joygourda

Date: 30 May 2021 00:30:44

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"…then it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His best seller has become the most acclaimed bible for small business. And his blog is consistently among the 50 most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.

Download from icerbox.com

Non-Fiction Economy & Business