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    Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    Posted By: Free butterfly
    Date: 14 Jan 2025 16:49:27
    Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A. Moore, Mike Chamberlain, HarperAudio
    English | December 11, 2012 | ISBN: B00A2ZHMKY | 9 hours and 45 minutes | M4B 64 Kbps | 162 Mb

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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