The SaaS Launchpad

The ultimate course for launching your SaaS

Everything you need to know about choosing & validating your idea, finding product-market fit, building your MVP, & launching strategically

Go from “no idea” to launching your product with entrepreneur, author, and investor Rob Walling.

Building a startup is hard.

Even the smartest founders make avoidable mistakes. If you dream of starting a software business, give yourself the best chance of success by learning from founders who have done it before. The SaaS Launchpad is your blueprint for:

• Finding and validating your SaaS idea
• Building your minimum-viable product
• Creating your launch list
• Launching your product
• Iterating and strengthening your product-market fit
• Skipping the stumbles that kill most software startups before they even had a chance

Walk step-by-step through the 3 key phases of your new SaaS startup

1. In the Idea Phase, you’ll learn to avoid the trap of tempting ideas that aren’t worth your time, validate your idea several different ways, and discover what red flags can invalidate an otherwise solid idea.

2. In the Build Phase, you’ll learn what a minimum viable product (MVP) is and isn’t, define your objectives according to Rob’s 5-step process, decide on your development approach, start building your launch list, and price your product.

3. And in the Launch Phase, you’ll launch carefully and strategically, learn to do early-stage sales, iterate based on feedback, and keep showing up for your customers and your product.