Event Marketing: How To Connect With Your Audience

How to make social media, branding, and sponsorship work for your event or festival

In the early 2000s I was involved in organising a brand new music festival. Brainstorm sessions, great ideas, the correct permits, acts booked… we were ready. But who were we organising this event for? We didn't have a clear answer to this question and as a result we struggled to find the correct market. I wish I knew back then what I know now.

This workshop will help you to identify the purpose of your event and, by doing so, figure out who your audience actually is.

What to expect in this workshop?

The main subjects that are covered in Event Marketing are:

Event marketing principles
Your audience, your visitors, your fans
Social media strategies for your event
Turning your festival into a brand
The added value of sponsorship for your event

This 2 hour workshop offers you lectures, exercises and quizzes. In addition I have interviewed experts from the event and festival industry. The following experts share their valuable advice with you:

Britz Robins, Shambhala Music Festival
Steven Haines, Stern Grove Festival
George Ridgely, San Francisco Pride
Tucker Gumber, The Festival Guy

In addition to the course material I have also included Social Media For Events (PDF document) that will give you a good overview of what each social media platform can offer.

This workshop is for you!

The workshop Event Marketing is for you if you are working in the event and festival industry. This workshop is based on the festival side of the events industry (because of my background). If you want to know more about event sponsorship, festival branding, and making social media work for your event than this workshop is a must!

Aspiring festival producers should also sign up for this workshop as it will give you a fantastic overview of what event marketing entails.

After finishing this workshop you will have a better understanding of event marketing, sponsorship deals, branding your festival and social media marketing.

What fellow students say

"Jarno was a great university lecturer. Always interested how he could help push students aspirations.
During my 3 years at university Jarno (although not my lecturer later on) was a great help in my pursuit to fulfil my full potential." Alina, Marketing Specialist

"Working with Jarno was a great experience. He has a genuine passion for the event industry which keeps you motivated to learn, and he does it all with a smile on his face!" Adam, Community Outreach Team

FAQ

1. Can I contact you if I have a question about the course content?

A. Absolutely! That's what a tutor is for. You can contact me via Jarno@eventtutor.com. My aim is to respond to your email as quick as possible.

2. Is the Event Marketing workshop only useful if I want to plan a festival?

A. It is useful if you want to plan any type of event. The workshop covers a wide variety of subjects and will benefit any event planner.

3. I've seen other online courses that are more expensive. Why is this course so cheap?

A. I want to make sure the course is accessible to those who dream about organising their first event. I want to teach them what event marketing entails. I do not want my students to be out of pocket.

How much is this workshop?

This workshop is only $30. Yeah, you read that right…only $30. For that amount of money you have me tutoring you PLUS interviews with event industry EXPERTS. Good things can be free, well almost free.

Other workshops offered by the Event Tutor

Event Planning
Event Safety
Sustainable Event Management
Gay Wedding Planning