Executive Diploma in Marketing Management
Last updated 9/2023
Duration: 1h 55m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 928 MB
Genre: eLearning | Language: English
Last updated 9/2023
Duration: 1h 55m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 928 MB
Genre: eLearning | Language: English
Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control
What you'll learn
Introduction to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Marketing Management and Сontrol
Targeting
Segmentation
4P
SWOT
Requirements
No special requirements. Course for any who want to build a career at marketing and management
Description
What you'll learn
Whats is Marketing Management nowadays
The theory of Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Marketing Management and Сontrol
Course provided by:
The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.
Course Plan:
1. Introduction to Marketing Management
2. Principles of marketing management effectiveness
3. Target market analysis
4. Segmentation and positioning
5. Development of a marketing package
6. Pricing
7. Distribution and promotion
8. Marketing Management and Сontrol
Course Instructor: Zhansaya Berdikulova,
Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach
Master of Economic Sciences of M.Auezov South Kazakhstan University
A little about me:
My name is Zhansaya, but for you I'm just Saya
For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning - all the flexible skills necessary for life and work.
In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.
I wish you new knowledge and hope that the course will be useful and effective for you!
Let's get started!
Linked Topics:
Marketing Fundamentals
Management Fundamentals
Business Fundamentals
Who this course is for:
Course for any who want to build a career at Marketing
More Info