The Innovation PROCESS Book: New Product Development Tools for Project and Product Managers
The Innovation PROCESS Book: New Product Development Tools for Project and Product Managers (The Innovation Books) by Teresa Jurgens-Kowal
English | October 22, 2023 | ISBN: N/A | ASIN: B0CLLJZBMH | 387 pages | EPUB | 9.09 Mb
English | October 22, 2023 | ISBN: N/A | ASIN: B0CLLJZBMH | 387 pages | EPUB | 9.09 Mb
Successful new product development (NPD) requires a project management system that addresses each organization's risk and culture. In The Innovation PROCESS Book, you will learn how different companies use their NPD process to balance risk in four key categories: customer risk, financial risk, technical risk, and people risk.
Included are dozens of tools to apply across traditional NPD project management systems of waterfall (staged-and-gated) and agile (Scrum). In addition, hybrid project management systems for NPD are described in detail. WAGILE is a blend of waterfall and agile methods based on design thinking tools. Lean NPD focuses on the operational and quality management excellence within a firm's existing processes.
Each section of the book provides an overview of the NPD process, typical roles and responsibilities, phases and tools, implementation, and cautions. Several supplements and appendices cross-reference the NPD tools with applicability for multiple NPD project and product management systems.