A-B-C : Analogues in Business Communication

The highlight of many peoples’ daily lives is business, the act of communicating and exchanging, negotiating and transacting, of selling and buying. In business, while there is always potential for transaction, nothing happens until the business is explained or the deal is done. Communication is a central ingredient. In fact, good communication alone can constitute a business practice. It is certainly a social and informant activity which facilitates business interaction. The purpose of this book is to understand vital concepts of business communication in eight easy to read, but scholarly chapters.

A-B-C: Analogues in Business Communication takes a fresh look at many of the issues that people face in the business world at any level today, including such questions as: “When and how to reduce uncertainty”; “What leads to credibility?” and making decisions, management, leadership and selfesteem; “When to use competition and co-operation?”; “What is selling?” and coping with information overload. Bringing together related concepts in business communication, this book aims to entertain and inform, showing that beneath the plethora of tasks that face us every day in the business world, there are a number of constants, which when understood in more depth, can make business communication easier at a conceptual level for anyone and everyone.

The in-depth, research-informed but ‘easy-to-read’ chapters of A-B-C: Analogues in Business Communication draws on some of the best minds who have applied themselves to thinking about business communication. This book is for those people who are working in business, and those who want to. It is for students, workers, staff and managers who require to better understand communication concepts of business in the world around us today and for tomorrow. In business there’s ‘give and take’ because knowing where you are and what you are doing enables us to communicate to gets things done!