The Roadmap to Market
The Roadmap to Market: a guide for marketing innovation by Flavio Tosi
English | 2022 | ISBN: N/A | ASIN: B09WJ11XMQ | 150 pages | EPUB | 3.25 Mb
English | 2022 | ISBN: N/A | ASIN: B09WJ11XMQ | 150 pages | EPUB | 3.25 Mb
This booklet collects many basic ideas about marketing B2B:
PART 1. DO YOU HAVE A CUSTOMER?
summarizes Prof. Christensen key ideas about innovation adoption
PART 2. HOW MANY CHANCES THIS INVENTION HAS?
collects basic frameworks needed to build a go to market,
helping to answer the following questions:
1 -Is the solution appealing?
2 - Is the Solution accessible?
3 - Does projected demand sustain the investments?
4- Does the solution leave unit margins ?
Part 3. WHO THE HELL MAY WANT IT?
try to simplify some ideas about getting in contact with the customer
Part 4. How Galileo helped to solve the innovator’s dilemma.
is an introduction to lean startup
Feel Free to contact me for book requests, informations or feedbacks.
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support