Sales Engineering Exposed

Can overhearing a meeting make you a better sales engineer?

It turned my beliefs about the craft upside down.

This e-book can do the same for you.


In 2014, I was a young sales engineer working at a small, unknown––but soon-to-be-unicorn––start-up and I overheard a meeting between my manager and two colleagues.

Suddenly, a heated argument ensued.

There was an emotional discussion about a promotion, why one would be awarded the best sales engineer to fly to Cancún and not the other, and what it takes to succeed as a sales engineer in a start-up.

Today, you can step into my shoes and witness the conversation that became the basis of a successful career.

It’s a story of beating one’s ego, thinking about the greater good, and the core principles of sales engineering as a craft.

And it’s based on a true story.
Discover the insights that can help you grow even stronger––ultimately increasing your authenticity, freedom, success, and fulfillment.
Sales Engineering Exposed is creative nonfiction for sales engineers. Enjoy an exciting story handcrafted by a sales engineer and writer. While you will bite your nails, you will enhance your skills.
Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they don’t expect and therefore won’t forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.

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