SaaS Metrics Fundamentals for Managers, Founders & Investors

THE MOST COMPREHENSIVE COURSE ON SAAS METRICS AND SAAS BUSINESS MANAGEMENT ON THE MARKET TODAY!

Are you:

Working at a SaaS company, but you secretly don’t understand SaaS metrics?
Confused by terms such as bookings, revenue, ARR, retention rate, and unit economics?
Looking for a career opportunity at a software company and you need to impress your interviewer with a solid understanding of SaaS?
If any of these applies, then you have come to the right place!

This SaaS Metrics Fundamentals course will give you the right tools and skills to be successful.

My name is Jimmy, and I have over 10 years of consulting, strategy and finance experience in technology companies in Silicon Valley.

If your professional work is related to software, whether you are a company founder, a sales executive, product manager, a financial analyst, a business leader, a product manager, or an investor, you will need to how to measure and analyze a SaaS business with the right metrics.

The most valuable software enterprises today are SaaS companies. With the number of job opportunities at these companies, mastering SaaS metrics is going to be immensely valuable for your careers.

The course starts with the basics of the SaaS business model, take you through the metrics to measure business growth, product stickiness, unit economics and financial performance.

Ultimately, you will be able to impress your team with a metrics dashboard and presentations that tell the right story.

By the end of the course, you will be able to:

Measure the right SaaS metrics
Analyze trends from metrics performance,
Articulate its meaning at your next meeting.
Know more than your colleagues
Take your career to the next level.
So are you ready to take your career at a SaaS company to the next level? If so, jump in, and I will see you in the course!

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Course Content

Overview

Course Intro
SaaS Business Model

Business Growth

Bookings: TCV, ACV, Contract Term
Bookings: Offer Type
Bookings: New vs Renewal
TCV/ACV vs ARR/MRR
Revenue
ARR Analysis

Product Stickiness

Churn: What and Why?
Retention / Churn Rates I - Intro and Count Based
Retention / Churn Rates II - Dollar Based
Renewal rate
Cohort analysis

Unit Economics

Unit Economics
Customer Life Time (LTV)
Customer Acquisition Cost (CAC) and Payback Period
LTV / CAC
SaaS magic number

P&L Metrics

P&L Financial Model Walkthrough:
Profitability (Gross Margin, Operating Margin and Free Cash Flow Margin)
Rule of 40

SaaS Metrics Dashboard

SaaS Metrics Dashboard Output
Make your own Metrics Dashboard