Rural Marketing - Promote, Advertise And Distribute

Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas.

What you'll learn
The main aim of this course is to give the students a wide scope and understanding of how the working is done in the rural areas
Learn what are the challenges and how to work on it further
The course includes various projects and models to help bring advancement in rural areas.
Understand how the industry and what are the challenges that they need to face
Requirements
No requirements for this course. If you wish to pursue a career in this field, then it is the utmost necessity that you should have a willingness to work in the rural areas to get to know about the challenges and also learn from it.
Description
There is a huge demand for people working in rural marketing, as there is tremendous growth in this industry. There are various career opportunities in this field which provides you with a good salary package to enhance and build your future. The candidates must be systematic and well organised in their work. The main motive of Rural Marketing is to make students understand how the industry and what are the challenges that they need to face. Willing to study in this field gives you a wide scope in studies as well as career opportunities. Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas. The main aim is to inspect and explore various issues faced in rural markets. It is very important to accept this challenge and understand it the diverse way and then make decisions according to the challenges. The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services. The rate of consumer goods is high and tremendous in rural areas. The scope of the course is growing with new products coming into the market. The candidates who like to work for the growth and management of the rural areas are suitable to do this course. This course is considered the best choice for exploring career opportunities. There is a huge scope not only in India but also Abroad. There are areas wherein the candidate can work, such as rural managers, marketing, and purchase. Also, the input and output have amplified to an immense level in rural markets for manufacturing and utilisation. There is an increase in the form of living standard and employment opportunities.

Overview

Section 1: Introduction

Lecture 1 Basic Concepts & Phases Of Rural Marketing

Section 2: Rural Marketing A Conceptual Framework

Lecture 2 Rural Marketing Model

Lecture 3 Differences In Rural & Urban Markets

Lecture 4 Differences In Rural & Urban Consumer Behavior

Lecture 5 Differences In Rural & Urban Consumer Behavior Continues

Lecture 6 Challenges In Rural Marketing

Lecture 7 Opportunities In Rural Marketing & Conclusion

Section 3: Rural Market Introduction And Segmentation

Lecture 8 Rural Income Distribution & Rural Consumption

Lecture 9 Segmentation Variables

Lecture 10 Approaches For Segmentation

Lecture 11 Approaches For Segmentation Continues

Lecture 12 Target Marketing & Conclusion

Section 4: Rural Marketing Research

Lecture 13 Evolution Of Rural Marketing Research

Lecture 14 Tools For Rural Market

Lecture 15 Challenges In Rural Marketing Research

Lecture 16 Rural Marketing Consulting Agencies & Conclusion

Section 5: Rural Consumer Behavior

Lecture 17 Consumer Behavior Introduction & Fundamentals

Lecture 18 Consumer Behavior Introduction & Fundamentals Continue

Lecture 19 Consumer Behavior Roles & Factors Influencing

Lecture 20 Lifestyle & Profile Of Rural Consumer

Lecture 21 Lifestyle & Profile Of Rural Consumer Continue

Lecture 22 Rural Consumption Trend And Conclusion

Section 6: Rural Marketing Mix & New Product Development

Lecture 23 Marketing Mix

Lecture 24 Rural Marketing Mix- Product

Lecture 25 Rural Marketing Mix- Price

Lecture 26 Rural Marketing Mix- Place Continue

Lecture 27 Rural Marketing Mix- Promotion

Lecture 28 Additional P'S & 4A'S Of Rural Marketing

Lecture 29 New Product & Objectives Behind New Product Launch

Lecture 30 Exploration & Screening Stage

Lecture 31 Evaluation & Business Analysis

Lecture 32 Product & Marketing Mix Development Stage

Lecture 33 Product Testing & Launch Stage And Conclusion

Section 7: Product Life Cycle & Brand Management In Rural Market

Lecture 34 Introduction To Product Life Cycle

Lecture 35 Characteristics Of Different Stages Of Plc

Lecture 36 Characteristics Of Different Stages Of Plc Continue

Lecture 37 Marketing Strategies Of Introduction & Growth Stage

Lecture 38 Marketing Strategies Of Maturity & Decline Stage

Lecture 39 Introduction To Brands & Branding Process

Lecture 40 Brand Loyalty

Lecture 41 Regional Brands With Examples

Lecture 42 Rural Buying Behavior & Conclusion

Lecture 43 Rural Buying Behavior & Conclusion Continue

Section 8: Rural Retailing

Lecture 44 Introduction To Retailing

Lecture 45 Strategies For Rural Retail Channel Management

Lecture 46 Opportunities For Organized Rural Retailing

Lecture 47 Challenges For Organized Rural Retailing

Lecture 48 Organized Rural Retailing Examples & Conclusion

Section 9: Marketing Strategies For Indian Rural Market

Lecture 49 Segmentation & Competitive Rural Strategy

Lecture 50 Product Strategy & Pricing Strategy

Lecture 51 Communication Strategy Part 1

Lecture 52 Communication Strategy Part 2

Lecture 53 Communication Strategy Part 3

Lecture 54 Distribution Strategy

Lecture 55 Distribution Strategy Continue

Lecture 56 Region-Specific Strategies & Conclusion

Section 10: Rural Marketing Of Fmcgs

Lecture 57 Introduction & Characteristics Of Fmcg

Lecture 58 Evolution Of Indian Fmcg Industry

Lecture 59 Characteristics Of Indian Fmcg Sector

Lecture 60 Challenges In The Fmcg Industry

Lecture 61 Fmcg Penetration In Rural Market

Lecture 62 Hul Cass Study

Lecture 63 Hul Project Shakti

Lecture 64 Hul'S Operation Streamline

Lecture 65 Itc'S E-Choupal & Other Initiatives

Lecture 66 Nirma Chemical'S Strategies For Rural Market

Lecture 67 Coca Cola Case & Conclusion

Section 11: Rural Marketing Of Financial Services

Lecture 68 Marketing Of Banking Services & Evolution Of Rural Banking

Lecture 69 Challenges Of Marketing Banking Services In Rural Market

Lecture 70 Opportunities For Banking In Rural Areas

Lecture 71 Marketing Strategies For Banking Services

Lecture 72 Marketing Strategies For Banking Services Continue

Lecture 73 Icici Bank Case Study

Lecture 74 Challenges & Opportunities

Lecture 75 Marketing Strategies For Insurance Services In Rural Markets

Section 12: Marketing Of Agricultural Inputs & Produce

Lecture 76 Indian Tractor Industry & Its Classification

Lecture 77 Challenges & Potential Of Tractor Industry In India Part 1

Lecture 78 Challenges & Potential Of Tractor Industry In India Part 2

Lecture 79 Challenges & Potential Of Tractor Industry In India Part 3

Lecture 80 Fertilizer Industry And Its Classification And Policy

Lecture 81 Challenges & Marketing Strategies For Fertilizer Industry

Lecture 82 Challenges & Marketing Strategies For Fertilizer Industry Continue

Lecture 83 Agrochemicals Industry & Marketing Environment

Lecture 84 Marketing Environment For Agrochemicals

Lecture 85 Marketing Strategies For Agrochemicals

Lecture 86 Indian Agricultural Produce

Lecture 87 Challenges In Marketing Agricultural Produce

Lecture 88 Challenges In Marketing Agricultural Produce Continue

Section 13: E-Rural Marketing & E-Governance For Rural India

Lecture 89 Introduction Concepts & Itc E-Choupal Case Example

Lecture 90 Teradata Case let

Lecture 91 Indiagriline Case Example

Lecture 92 Kasam Caselet

Lecture 93 E-Governance Introduction & Benefits

Lecture 94 E-Governance Projects & Conclusion

Lecture 95 E-Governance Projects & Conclusion Continue

Students, Business people with interest in rural marketing