Market Research - Fundamentals Of Marketing Research

Learn to conduct market research and analyse your competitors as well as customers

What you'll learn

Develop a systematic understanding of marketing research approaches and techniques.

Validate your ideas for new business using market data

Learn how to make better, and faster business decisions through online market research

Master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions

Requirements

There are no specific materials or software needed before starting this course.

Description

The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof. The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on. Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions. Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you. Market Research is an activity to gather information and collect data to cater in a better way to the customer’s needs and requirements. It is an essential field that is used in many industries around the world.With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one’s market strategy to cater in a better and more fulfilling way to the targeted consumers.

Overview

Section 1: Introduction

Lecture 1 Syllabus Introduction

Section 2: Marketing Research Basics

Lecture 2 Research Basics Market Research vs Marketing Research

Lecture 3 Uses of Research

Lecture 4 Basic and Applied Research

Lecture 5 Managers and Research

Lecture 6 Types of Researchers

Lecture 7 External Researchers

Lecture 8 Limitations and Ethics

Lecture 9 Data Warehousing and Mining

Section 3: Market Research Process

Lecture 10 Market Research Process and Stages

Lecture 11 Stage 2 and 3 of Researches

Lecture 12 Stage 4 of Research Process

Lecture 13 Stages 5 and 6 of Research Process

Section 4: Types of Researches and Classifications

Lecture 14 Types of Research

Lecture 15 Other types and Research Hurdles

Lecture 16 Applications of Market Research

Lecture 17 Classification of Research Design

Lecture 18 Broadly Types of Research

Lecture 19 Research Problem

Section 5: Questionnaire Scaling and Rating

Lecture 20 Principles of Questionnaire Design

Lecture 21 Steps in Survey Instruments

Lecture 22 Flowerpot Approach

Lecture 23 Cover Letter

Lecture 24 Supplementary Documents with Survey

Lecture 25 Scaling Procedures

Lecture 26 Rating Scales

Section 6: Sampling

Lecture 27 Sampling Basics

Lecture 28 Probability Sampling

Lecture 29 Non Probability Sampling

Section 7: Field Procedures

Lecture 30 Design and Organize Fieldwork

Lecture 31 Control Procedures on Field

Section 8: Hypothesis Testing

Lecture 32 Hypothesis Testing Basics

Lecture 33 Type 1 and type 2 Errors

Lecture 34 Seven Steps to Hypothesis Testing

Lecture 35 Critical Region Analysis

Section 9: Case Study and Findings

Lecture 36 Case Study Intro

Lecture 37 Synopsis of Nestle and Cadbury

Lecture 38 The Research Elements

Lecture 39 Questionnaire

Lecture 40 Data Analysis

Lecture 41 Findings

Lecture 42 Suggestions

Section 10: Syllabus Conclusion

Lecture 43 Syllabus Conclusion

Marketers Entrepreneurs Product Managers Founders,Marketers Product Owners Business Consultants Business Strategists Aspiring Researchers or Data Scientists