Lead Generation Marketing

How to Capture And Stimulate Interest in Your Product or Services for Better Sales Pipeline

What you'll learn

Lead Generation Marketing – How to Capture And Stimulate Interest in Your Product or Services for Better Sales Pipeline

This course will take approximately 2 hours to complete if you decide to complete it in one seating. However, what matters is that you study at your own pace.

In lead generation marketing the only limit that a lead generation personnel faces is not understanding the fundamentals of SQL VS MQL. And this course helps.

When completed, this course will help you create lead magnet, understand what buyer persona is, and how to generate a lead funnel.

Master how to build trust and capture the interest of your buyers before they are ready to buy from you or your business.

This course will take approximately 2 hours to complete if you decide to complete it in one seating. However, what matters is that you study at your own pace.

Requirements

No experience needed. Anybody can learn, and at their own pace. This course is designed to lead you, step-by-step through the fundamentals to a more advanced knowledge of lead generation marketing.

Anybody can study and learn. No qualification is required. The only thing that matters is your desire to succeed, and thrive.

Description

This course is a step-by-step tutorial that will take you through different stages of lead generation marketing. Leading you to understand what lead generation marketing is and how it can help your business grow—helping you know the lead funnel and how to create one, including segmenting and differentiating between cold and hot leads.Good products or services are a plus when you engage a client in any medium; however, getting them to listen and eventually buy from you is much more than having a good product. Knowledge, in this case, is power; you have to convince them and show them why your product or service is better than the competitors and can create a better opportunity for their company or business.When fully learned and understood, this lead generation marketing course will help you expand your market, help you grow your following on different social media platforms. It will help you generate more business opportunities for you and eventually help boost your revenue while creating better visibility and awareness for your product or services.The goal of excellent and well-executed lead generation marketing aim is to attract and convert target audiences interested in your product or services and guide them successfully throughout the buying journey. This course will help you achieve that goal.There are proven methods and techniques used by savvy marketers to generate leads and expand their market share. And taking this course will open your eyes to some of those highly effective and proven methods of segmenting and differentiating between potential buyers who are ready and willing to buy from you and those who are unlikely to buy your product or services.Here are a few of the things you will learn from this course:*Different forms of lead generation marketing. How to integrate them into your funnels.*How lead generation marketing can benefit your business*How to define a lead and how to segment leads*What lead funnel is and how to create one, plus many more.

Overview

Section 1: Welcome On Board!

Lecture 1 Welcome On Board

Lecture 2 Lead Generation Marketing

Section 2: Sales Qualified Leads VS Marketing Qualified Leads

Lecture 3 Sales Qualified Leads VS Marketing Qualified Leads

Section 3: Lead Generation Funnel

Lecture 4 Lead Generation Funnel

Section 4: Buyer Persona Research

Lecture 5 Buyer Persona Research

Section 5: How to Create A Lead Magnet

Lecture 6 How to Create A Lead Magnet

Section 6: SEO (Black Hat/White Hat)

Lecture 7 SEO (Black Hat VS White Hat)

Lecture 8 Testing Process

This course is for anybody interested and wanting to learn how to generate leads for their business. Whether as a corporation or as a single entrepreneur. It works for any business, online, offline, affiliate marketer, etc. As an online business owner or offline business entrepreneur, this course will teach you how lead generation marketing works and how to use it to grow your business.,For self employed or those working for company in marketing.