The Ultimate Guide To Digital Marketing (2023)

Important concepts, Email Marketing, Google Ads, Facebook Ads, SEO, Instagram, YouTube, Digital marketing and SM Mastery

What you'll learn

Create a Digital Marketing Strategy

Draw in Specific Traffic from multiple sources

Construct best email marketing strategy

Create Google Ads that convert.

Create Facebook ads that convert.

Make a plan for your content strategy.

Requirements

System or a mobile device with internet connection

No past experience required

Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)

Description

Are you tired of spending time and money on marketing strategies that don't work?If so, it's time to take control of your digital marketing with our comprehensive course on Digital Marketing. You'll gain an understanding of the essential tools and techniques needed to succeed in today's digital age. From the customer journey to SEO and SEM, we cover everything you need to know to start seeing results that will make your competitors jealous.Our course is designed to be highly interactive, with practical tips and checklists packed into every section. You'll learn about the importance of having a website and the benefits of a progressive web app. We'll also show you how to prioritise keywords using the Intent Relevance Framework, and give you an overview of email marketing and social media marketing.Perhaps most importantly, we'll give you a framework for checking the relevance of digital marketing to your sector. With our Digital Usefulness Index, you'll be able to assess the potential impact of digital marketing on your business or career.Don't let a lack of knowledge hold you back. Sign up for our course on the Concepts of Digital Marketing and start seeing results today.Who this course is for:Website Owners.Business Owners.Social Media Marketers.Digital Marketers.Newcomers.Brand Owners.Side Hustlers.Freelancers.

Overview

Section 1: Introduction

Lecture 1 About the Instructor - Siddhesh

Lecture 2 About the Instructor - Gaurav

Lecture 3 Introduction to Digital Marketing

Lecture 4 Relevance to Digital Marketing to various industries

Section 2: Customer Journey

Lecture 5 Purchase Funnel

Lecture 6 Thinking as a consumer

Lecture 7 AIDA Model (Connecting consumer needs)

Lecture 8 Application of AIDA Model

Lecture 9 Impact of AI in the consumer journey process

Section 3: Important metrics in Digital Marketing

Lecture 10 Key Terms in Digital Marketing

Lecture 11 CTR and Conversions

Lecture 12 10 ways to improve CTR

Section 4: All about Website

Lecture 13 What is a Website?

Lecture 14 Importance of a Website

Lecture 15 Benefits of a Website

Lecture 16 Progressive Web Apps

Lecture 17 Example of PWA - Video

Lecture 18 Example of PWA - Screen Recording

Lecture 19 How to use AI to build an amazing website [Part 1]

Lecture 20 How to use AI to build an amazing website [Part 2]

Section 5: Framework to define the relevance of Digital marketing to your sector

Lecture 21 Starting with Digital Usefulness index

Lecture 22 Reach and Frequency

Lecture 23 Explanation of Digital usefulness Index

Section 6: SEO & SEM

Lecture 24 Why SEO?

Lecture 25 Benefits of SEO

Lecture 26 On page SEO

Lecture 27 Off page SEO

Lecture 28 Why SEM?

Lecture 29 Importance of SEM in various industries

Lecture 30 The Two Conjoined Twins SEO & SEM

Section 7: 10 Components of SEO

Lecture 31 Strategy

Lecture 32 Link building

Lecture 33 Social Network

Lecture 34 Website optimisation

Lecture 35 Web design

Lecture 36 Traffic

Lecture 37 Sitemap optimisation

Lecture 38 Software Development

Lecture 39 Feedback

Lecture 40 Keyword Research

Lecture 41 Using AI tools for improving SEO

Section 8: 7 Components of SEM

Lecture 42 Overview - Components of SEM

Lecture 43 Keyword Research and Segmentation

Lecture 44 Campaign architecture

Lecture 45 Ad copy and Landing Page creation

Lecture 46 Bid strategy and Budget management

Lecture 47 Campaign analysis

Lecture 48 Performance Optimization

Lecture 49 Testing strategy and Campaign refinement

Lecture 50 Using AI for improving SEM

Section 9: The Digital Demand Curve

Lecture 51 Demand Curve for Search

Section 10: How to prioritise keywords on Google - Intent Relevance Framework'

Lecture 52 Why this Framework?

Lecture 53 Explanation of Intent relevance framework

Section 11: Email Marketing

Lecture 54 Overview - Email Marketing

Lecture 55 Best practices - Email Marketing

Lecture 56 Recent examples for innovative and effective emails

Lecture 57 AI in Email Marketing

Section 12: Social Media Marketing

Lecture 58 Overview - Social Media Marketing

Lecture 59 Current trends in Social Media marketing

Lecture 60 Why Facebook?

Lecture 61 Why Instagram?

Lecture 62 Why Youtube?

Lecture 63 Why LinkedIn?

Lecture 64 Why Quora?

Lecture 65 Planning your social media spends

Lecture 66 Remarketing - Social Media

Section 13: GOOGLE

Lecture 67 Google Ecosystem

Section 14: App Store Optimization

Lecture 68 Overview Part - 1

Lecture 69 Overview Part - 2

Lecture 70 Key Difference between SEO & ASO

Lecture 71 Factors Influencing - ASO

Lecture 72 Use of AI in ASO

Section 15: Mobile Marketing

Lecture 73 Mobile Marketing

Section 16: Content Marketing

Lecture 74 Content Marketing

Lecture 75 Steps to develop content

Lecture 76 Types of Content

Section 17: Analytics in Digital Marketing

Lecture 77 Digital Analytics

Lecture 78 Types of Digital Analytics

Lecture 79 Starting with Google Analytics

Section 18: Top Tools in Digital Marketing

Lecture 80 Overview of popular digital marketing tools

Lecture 81 Google Ads - 1

Lecture 82 Google Ads - 2

Lecture 83 Google Ads Structure

Lecture 84 Google keywords planner

Lecture 85 Facebook Ads

Lecture 86 LinkedIn Ads

Lecture 87 Canvaa

Section 19: Test your Understanding

This course caters to a diverse range of ambitious individuals, from bright-eyed students and savvy business owners to visionary marketing leaders and their dynamic team members.,Website owners who want to improve and attract more traffic and sales,Anyone looking to add highly paid skills to their CV