The Busy Coach'S Guide To Creating Client-Attracting Content

Simple, powerful methods for crafting content that can attract amazing clients on social media, videos, emails & more

What you'll learn

Why we're creating all this content, anyway

How to create content that attracts more wonderful clients

How to use stories to make your content more powerful

How to generate content faster and more easily

3 types of content that you can rely on to work for you

Requirements

You need to be excited about creating content from a new perspective

Description

Creating content can be one of the most joyful parts of a coaching business. Because after all, connecting with people in a meaningful way can lead to wonderful new clients.The best part? You don't have to be a professional copywriter or marketer to create compelling content.All you have to know are a few simple techniques, and all of them can work no matter where you're publishing your content.If you're sharing on social media, writing emails, creating videos, and/or hosting events, the methods you'll learn in this course work across all of them.After being a professional copywriter, myself, for more than 25 years, I have decided to bring what I know to coaches like you who want to make a difference in people's lives.This course contains lots of practical help for creating content more easily, yes. It's also meant to inspire you to go PAST the practical.You'll dive into the WHY of creating and sharing content from a perspective that you may have never heard before.But rest assured, this is a no-fluff course. We get straight into what's important and cover everything thoroughly.You'll walk away knowing 3 types of content that you can create anytime, anywhere – with ease.This course is perfect for coaches who:Want to enjoy the process of creating contentNeed simple content ideas to rely on – instead of reinventing the wheel all the timeWant to share your message in a more powerful wayIf you want to make content creation easier and much more fun, join me! I can't wait to share everything with you.

Overview

Section 1: I'm so happy you're here

Lecture 1 Who am I and what are we doing here? :-)

Lecture 2 Myths & misconceptions: Let's clear these up

Lecture 3 Your first assignment: Access your resources

Section 2: Why create content, anyway?

Lecture 4 Intro: Why spend time creating content?

Lecture 5 A bigger message

Lecture 6 Express yourself

Lecture 7 Who you're really talking to when you create/share content

Lecture 8 Next step: Answer these key questions

Section 3: The WOW factor: Create a real experience for people through your content

Lecture 9 Intro: The WOW factor

Lecture 10 Aim higher with your content

Lecture 11 You're not convincing people; you're leading them

Lecture 12 Bring more WOW factor into your own life

Lecture 13 Next step: Answer these key questions

Section 4: 3 types of content, type 1: Give it all away in your free content

Lecture 14 Don't hold back

Lecture 15 Develop "content pillars"

Lecture 16 Have them saying, "I would have PAID for that!"

Lecture 17 Next step: Answer these key questions

Section 5: 3 types of content, type 2: Tell stories

Lecture 18 Tell inspiring stories: yours and clients'

Lecture 19 Document your process

Lecture 20 Show other aspects of your life

Lecture 21 Next step: Answer these key questions

Section 6: 3 types of content, type 3: Ask for the sale

Lecture 22 Make selling the norm, not the exception

Lecture 23 How to sell in your content without being sales-y

Lecture 24 A story about selling

Lecture 25 Next step: Answer these key questions

Section 7: How to create content faster and easier

Lecture 26 Repurpose

Lecture 27 Repeat yourself

Lecture 28 Forget about perfectionism

Lecture 29 Next step: Answer these key questions

Section 8: Action step: Create and share WOW-worthy content

Lecture 30 Get out there – with confidence

Lecture 31 BONUS Lesson: What's next …

Coaches at any stage of their business' development