Retail Management

Maximizing Sales and Customer Satisfaction through Effective Retail Management Strategies

What you'll learn

Develop a strategic framework for retail and thus cause the growth in retail

Select the retail prices depending on the demand and luxury

Understand the consumer behaviour and interpret them

Interpret the retail psychology in a better way

Successfully manage the retail brand

Get an overview of the Consumer Rights Act and its impact upon retail

Requirements

No formal requirements needed to do this course.

Description

Retail Management is a dynamic field that involves overseeing all aspects of the retail business. This course is designed to provide students with a comprehensive understanding of the retail industry, including the fundamentals of retail management, merchandising, and operations.The course begins with an overview of the retail industry, including its history, structure, and current trends. Students will learn about the different types of retailers, their business models, and how they compete in the marketplace. The course will also cover consumer behavior, including how consumers make purchasing decisions and the factors that influence their behavior.In addition to the fundamentals of retail management, students will learn about retail operations, including store design and layout, inventory management, and supply chain management. The course will also cover merchandising, including product selection, pricing, and promotion. Students will learn how to analyze sales data and use it to make informed decisions about inventory, pricing, and promotion.Throughout the course, students will be exposed to real-world examples of successful retail operations and will have the opportunity to apply their knowledge through case studies and simulations. They will also learn about the challenges and opportunities facing the retail industry today, including the impact of e-commerce and the changing role of brick-and-mortar stores.Upon completion of this course, students will have a thorough understanding of the retail industry and the skills needed to succeed in a retail management career. They will be able to analyze retail operations, develop effective merchandising strategies, and make data-driven decisions to improve store performance.

Overview

Section 1: Introduction to Retail Management

Lecture 1 Introduction to Retail Management

Section 2: Retail Strategy

Lecture 2 Retail Strategy

Section 3: Retail Buying and Merchandising

Lecture 3 Retail Buying and Merchandising

Section 4: Retail Pricing

Lecture 4 Retail Pricing

Section 5: Supply Chain Management in Retailing

Lecture 5 Supply Chain Management in Retailing

Section 6: The Sales Process and Dealing with Customers at the Checkout

Lecture 6 The Sales Process and Dealing with Customers at the Checkout

Section 7: Importance of Consumer Behaviour

Lecture 7 Importance of Consumer Behaviour

Section 8: Taking Trends and Targeting Customers Effectively

Lecture 8 Taking Trends and Targeting Customers Effectively

Section 9: The Importance of Communicating with Customers

Lecture 9 The Importance of Communicating with Customers

Section 10: Choosing a Retail Location

Lecture 10 Choosing a Retail Location

Section 11: Retail Psychology

Lecture 11 Retail Psychology

Section 12: Negotiate the Right Deal with Suppliers

Lecture 12 Negotiate the Right Deal with Suppliers

Section 13: Develop Store Security Procedures

Lecture 13 Develop Store Security Procedures

Section 14: Management Skills for Leading Your Team

Lecture 14 Management Skills for Leading Your Team

Section 15: Selling in Multiple Channels

Lecture 15 Selling in Multiple Channels

Section 16: Retail Brand Management

Lecture 16 Retail Brand Management

Section 17: Health & Safety for Retail Stores

Lecture 17 Health & Safety for Retail Stores

Section 18: Consumer Rights Act

Lecture 18 Consumer Rights Act

Anyone with an interest in Retail Management,Entrepreneurs looking to enhance their skills in Retail Management